Sunday, March 4, 2012

GIMMICKS AND HYPE CAN'T SAVE THE WORST OF EVENTS.(Sports)

Byline: Pete Dougherty

HelmetCam, about the only memorable aspect of the World League of American Football's two-year television run, presumably is headed for the storeroom with those lime-green uniforms and portable microphones.

The one-year suspension of the WLAF - or the World League, as it became known once sportswriters dubbed it the We-Laugh circuit - shows that no amount of innovation can rescue an inferior product.

USA Network, which spent $10million for the cable rights, got a 1.0 Nielsen rating (percentage of television homes tuned in) last year. Those few who watched saw pro football in a new perspective, from the fresh insights of analyst Boomer Esiason to the unique views offered by the lipstick-size technical marvel called HelmetCam.

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